Media Kit · 2026

Featured on Bloomberg.
3M views on Reddit.

HayWire is the weekly USDA price brief that Midwest feedlot operators, Rock Valley auction buyers, and commercial alfalfa growers open every Tuesday at 6 AM. One sponsor per issue — your message lands at the exact moment they decide what to buy.

Bloomberg Odd Lots · June 12, 2026 ↗

Claim a founding slot See a live issue

2 founding slots remaining · Rate locked forever

52%

Avg Open Rate

~2x the industry average

3M+

Reddit Views · 30 Days

USDA Markets Tracked

Sponsor Per Issue

zero competing ads

As seen in

Bloomberg Odd Lots · June 12, 2026 · 40 min episode

"How a Vibecoded Newsletter Is Making the Hay Market More Transparent"

Tracy Alloway & Joe Weisenthal interview Aiden Johnson, co-founder and CEO of HayWire — on AI mining USDA data, hay market transparency, and what "vibecoding" means for agricultural intelligence.

↗

Cowboy State Daily · April 30, 2026

"Skyrocketing Costs, Drought A 'Perfect Storm' For Wyoming Farmers and Ranchers"

"Wyoming is essentially sold out of hay." — Aiden Johnson, Co-Founder & CEO, HayWire

↗

§01 / Audience

Buyers with budgets, not browsers.

HayWire readers are operators making real purchasing decisions every week — not casual subscribers.

Commercial Producers & Sellers

Rock Valley regulars and Midwest growers tracking 69 USDA markets weekly to time sales and set asking prices. They forward the issue to their buyers.

Dairy & Livestock Operators

Feedlot and dairy operations buying 50–500+ tons per season. Feed is their #1 input cost — they read every issue before Monday's auctions.

Horse & Equine Operations

Quality-sensitive, premium-buying, highest-CPM segment. Sourcing timothy and alfalfa weekly, coast to coast. Fastest-growing reader category.

Brokers & Dealers

Intermediaries arbitraging spreads across markets. They need the full 69-region picture every week — HayWire is the only place they get it in one read.

Heaviest in IA · NE · SD · WY · MN · WI — readers coast to coast across 69 reporting markets.

Open Rate

52%

vs. 21% ag-media average

Est. CPM

~$18

well below ag-media avg of $35+

Competing Ads

one sponsor per issue, no exceptions

§02 / Placement

Your slot, at the moment of decision.

One sponsor. One placement. 69 markets of context behind your ad.

Where you appear

Your placement sits between "From the Field" — live intel from Rock Valley Hay Auction — and the listings. Readers have just absorbed the week's prices and are deciding what to do next. Your product lands right then.

Logo + 2–3 sentences (you provide, or we write to match our voice)

One link to your landing page or product

Labeled "Sponsor" — transparent and trusted

One sponsor per issue — zero competing placements

§03 / Rates

Founding sponsor rates.

Rates rise as the list grows. Founding sponsors lock today's price forever.

Test Drive

$200

single issue

One native placement
Logo + copy + link
Open & click report Wednesday
No commitment

Book a single issue

The Rock Valley advantage.

A data partnership no competitor can replicate overnight.

Exclusive Data Partner

Ground intel from one of the Midwest's largest hay-only auctions

HayWire is the only newsletter with a direct partnership with Rock Valley Hay Auction in Iowa — one of the largest hay-only auction houses in the Midwest. Every issue carries live floor intelligence no USDA report captures. Your placement runs alongside the most trusted hay market read anywhere.

§05 / Process

Live in three steps.

Claim your slot

Email to reserve one of 4 founding slots. We confirm within 24 hours and send a simple invoice.

Send your assets

Logo + 2–3 sentences + your link. We format it to match HayWire's voice. You approve before it ships.

Go live Tuesday

Your placement reaches subscribers Tuesday at 6 AM. Open and click report lands every Wednesday.

Featured on Bloomberg.3M views on Reddit.