Vol. I · No. 15 · Tuesday, June 9, 2026
Pipestone, Minnesota · USDA AMS Wire · Free Weekly
Media Kit · 2026

Reach the buyers who move hay.

HayWire is the weekly USDA price brief that active buyers, sellers, and dealers open every Tuesday at 6 AM. One sponsor per issue — your message lands at the exact moment they decide what to buy.

As quoted in Cowboy State Daily
Only 4 founding slots · Rate locked forever
52%
Avg Open Rate
~2x the industry average
2.1M+
Reddit Reach · 30 Days
69
USDA Markets Tracked
1
Sponsor Per Issue
zero competing ads
As seen in
Cowboy State Daily · April 30, 2026
"Skyrocketing Costs, Drought A 'Perfect Storm' For Wyoming Farmers and Ranchers"
"Wyoming is essentially sold out of hay." — Aiden Johnson, Founder, HayWire Ag LLC
§01 / Audience

Buyers with budgets, not browsers.

HayWire readers are operators making real purchasing decisions every week — not casual subscribers.

Producers & Sellers
Commercial growers tracking 69 USDA markets to time sales and set competitive asking prices.
Dairy & Livestock Operators
Farms buying hay as their #1 input cost. Feed is the biggest line item — they read every issue.
Horse & Equine Operations
Quality-sensitive, price-aware, highly engaged. Buying premium timothy and alfalfa weekly — our fastest-growing segment.
Brokers & Dealers
Intermediaries moving inventory across markets who need 69-market intelligence to buy and sell profitably.
Heaviest in IA · NE · SD · WY · MN · WI — readers coast to coast across 69 reporting markets.

§02 / Placement

Your slot, at the moment of decision.

One sponsor. One placement. 69 markets of context behind your ad.

Where you appear

Your placement sits between "From the Field" — live intel from Rock Valley Hay Auction — and the listings. Readers have just absorbed the week's prices and are deciding what to do next. Your product lands right then.

Logo + 2–3 sentences (you provide, or we write to match our voice)
One link to your landing page or product
Labeled "Sponsor" — transparent and trusted
One sponsor per issue — zero competing placements

§03 / Rates

Founding sponsor rates.

Rates rise as the list grows. Founding sponsors lock today's price forever.

Test Drive
$200
single issue
 
  • One native placement
  • Logo + copy + link
  • Open & click report Wednesday
  • No commitment
Book a single issue
Founding Quarter
$1,500
$125/issue · 12 issues
Save $75/issue vs Test Drive
  • Everything in the 4-Pack
  • Lowest per-issue rate, ever
  • Slot reserved a full quarter
  • First right of refusal on renewal
  • Listed as founding partner on haywireag.com
Lock the quarter

§04 / The Edge

The Rock Valley advantage.

A data partnership no competitor can replicate overnight.

Exclusive Data Partner

Ground intel from one of the Midwest's largest hay-only auctions

HayWire is the only newsletter with a direct partnership with Rock Valley Hay Auction in Iowa — one of the largest hay-only auction houses in the Midwest. Every issue carries live floor intelligence no USDA report captures. Your placement runs alongside the most trusted hay market read anywhere.


§05 / Process

Live in three steps.

1
Claim your slot
Email to reserve one of 4 founding slots. We confirm within 24 hours and send a simple invoice.
2
Send your assets
Logo + 2–3 sentences + your link. We format it to match HayWire's voice. You approve before it ships.
3
Go live Tuesday
Your placement reaches subscribers Tuesday at 6 AM. Open and click report lands every Wednesday.
— SPONSOR HAYWIRE —

Get in front of buyers
before they spend.

4 founding slots. One sponsor per issue. Rate locked forever — first come, first served.

Aiden Johnson · Founder, HayWire Ag LLC · haywireagprices@gmail.com